Rapid Cycle Testing™ is a sophisticated call center laboratory that enables you to quickly develop and analyze multiple strategies and offers in a real-time, statistically valid setting. Scenarios can be tested for pricing, cross selling, objection handling and closing. Complex scripts are developed based on live-call data or the customer database, all giving way to critical decision making information. IRT's experienced marketing professionals assist in refining scripts, tracking results, and analyzing performance throughout the process.

You gain critical business intelligence about customer behavior and interests, augmenting one to one marketing and customer relationship management programs. You save valuable time and money in the testing process. Rapid Cycle Testing™ lets you go beyond what you once though possible to create winning programs that deliver better conversion rates, increased customer retention, improved customer satisfaction and increased revenue.

Building Customer Chemistry
Developing new strategies, testing ideas and creating successful customer acquisition, customer retention and win-back programs is critical to your success. Rapid Cycle Testing™ is a completely unique contact center environment that combines the most sophisticated database management, scripting and call handling software with excellence in program design, focus groups, reporting and analysis. The result is shortened development and testing time and quantifiable results that maximize the performance and profitability of your customer contact programs.

Rapid Cycle Testing™ tools and techniques include:

• Accurate Reporting by Test Scenarios
• Agent Dialogue Forums
• Balanced Distribution of Test Scripts
• Cause and Effect Analysis
• Demographic and Database Modeling
• Voice of the Customer Focus Groups

Rapid Cycle Testing™ employs leading edge contact management software and database technology turning your ideas into practical working programs delivering results immediately.

• Advanced script building and editing software
• Agent-friendly screen and script environment
• ANI/DNIS recognition
• Blended agent capability
• E-mail, Internet and facsimile applications
• Remote client host integration
• Screen scrapes
• Skills-based workforce management